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KMID : 1011620170330030353
Korean Journal of Food and Cookey Science
2017 Volume.33 No. 3 p.353 ~ p.362
Study on Recognition and Consumption Behavior of Quality-Certified Children"s Preferred Foods of Nursery Directors and Parents in Jecheon Area
Min Sung-Hee

Abstract
Purpose: This study aimed to identify the perception of quality-certified children"s preferred foods as well as consumption behaviors of nursery directors and parents.

Methods: A total of 243 nursery directors and parents of preschool children were surveyed using questionnaires.

Results: Parents" perception scores were lower than directors" scores for many of the questions. Parents showed significantly higher scores for food safety standard questions and nutritional fortifying questions than directors (p<0.001 each). On the other hand, directors showed significantly higher scores for questions about products nutrition and safety (p<0.001, p<0.01). When buying children"s favorite food items, food additives and hygiene level of vendors were the most important, in that order. Parents" scores for questions on purchasing behaviors of quality-certified children"s preferred foods were significantly higher than those of directors". Further, respondents with nutritional education experience showed high behavior scores.

Conclusion: It can be concluded that promotion of quality-certified children"s preferred foods is insufficient. The nutrition education group showed high scores for perception and positive consumption behaviors of quality-certified children"s preferred foods. It is important to cooperate with nursery directors and parents of preschoolers to further children"s nutritional education.
KEYWORD
recognition, consumption behavior, quality certified children's preferred food
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